Positioning
The bedrock of all successfull tech companies comes down to positioning. Figure this out before spending money on the rest.
Messaging
If a customer landed on your website, would they feel obligated to talk to you given the words you’ve used? If not, there is an opportunity to speak in the same language as your prospective customer.
Go to Market Framework
Talk is cheap – DMX
A playbook with pillars and guide posts to help you through the process of launching a product – and keeping it there.
Competitive Intelligence
Identify your target market with TAM/SAM exercises and focus your efforts on customer profiles (user/buyer personas) to help drive revenue.
Why Positioning Matters
Without the right Positioning, the likelihood of success is low. Defining the value of positioning is difficult for most executives. Attribution back to positioning is vague and grey – which makes it harder to hire, long term, for these types of resources.
Our focus and vision at LarC is to help you identify your sweet spot, your secret juice and find a way to tell that story to customers it matters the most to. We build out a segmented audience that cares deeply about what your product solves for and then help you build a plan to go acquire the market.
Our team
Principal/CEO
I’ve built out a diverse career focused on solving problems – it’s my biggest passion. The more complex and varied the problem, the more fun it is to solve. My experiences have led me to some unique challenges facing large & small companies in the supply chain industry.
I post daily on Linkedin and share a variety of thoughts related to happenings in the supply chain, ecommerce & logistics industries.
Over 13 years of experience in the Supply Chain Industry working at some of the largest companies in the world focused on supply chain tech, product management & marketing.
LET’S CHAT
DISCOVER WHAT POSITIONING MEANS TO YOUR BUSINESS AND HOW YOU CAN USE IT TO AMPLIFY YOUR REVENUE GOALS.